Expectations & Reality in digital marketing for businesses can be very different sometimes. Most people expect everything happened overnight, maybe something about their business will go viral. However, you have to be realistic, it has a very low chance to happen. Also, the question is what do you plan on doing after? Can it happen at all?
The Advantages of Digital Marketing
Digital marketing is essential for every business nowadays. Regardless of the industry of your business, it will tangibly accelerate your growth.
1. The most powerful form of marketing method.
Digital marketing has the power to transform how your business communicates with your audience. Instead of shooting one arrow to hit the target, you’re literally now shooting thousands 24/7. Here are some real-life examples of how digital marketing helped their businesses’ model and growth:
- Laser Hair Removal Clinics received an ROI of over 475% after focusing on digital marketing By targeting both desktop and mobile traffic, they were able to boost conversion rates across both successful user segments and segments that were previously underperforming.
- Our team helps the apartment complex management company convert 77 leads over 30 days at the cost of $3.94 per lead through Facebooks Ads. And their website is consistently growing and maintaining the traffic.
Further reading: Design + Marketing = Numbers (Sales)
2. Digital marketing is the most cost-effective way to promote business
Compare the traditional marketing methods, digital marketing has much greater transparency. The only trade-off is that you have to be patient, it takes time! The ability of digital marketing on a cost-savvy approach allows many businesses to promote their business with a very small budget. The most important is that they can share the small stage with mega-companies like Nike, Adidas, Apple, etc. This is simply not possible in the traditional marketing method.
Another fantastic thing about digital marketing is that the engagement from social media marketing, content marketing, SEO, and other digital marketing methods is much higher.
3. Digital Marketing is a measurable form of marketing
Knowing the weaknesses of your strategy is vital for improving upon it. Digital marketing allows businesses to track performance through Key Performance Indicators (KPIs). The result of your campaign is listed by numbers. You can adjust your spending and strategy while it’s running. This ability is absolutely useful to maximize your investment and budget. Compare to traditional marketing methods, you have no idea how well your campaign is working. Most time, you have to learn the hard way by getting nothing back after spending tons of money. We have a clear winner here for your budget and investment.
Expectation VS Reality
• Everyone is a digital marketer
You need surgery, do you tell the surgeon that you “can just do it yourself?” the answer is an absolute no. Same concept with marketing. Many people had a painful experience with doing things themselves until they spend most of their time and thrown thousands of dollars with no ROI. Therefore, find experts for your problems.
• Paid advertising will be profitable overnight
Paid Ads are a great way to faster deliver your messages to the market and increase your chance to earn a profit. However, there is NO guarantee that you will have a positive ROI.
You need to be very specific on your target audience and delivery your messages in the place and to the right people.
• Universal message for all platforms
Your message for different platforms. Different platforms are like various nightclubs, they all have different themes, music, dress code, and the most important is people. Each social media platform has a different geographic of people. Universal message for all platforms is not going to work.
Further reading: Digital Foundation of A Brand: 7 Key Components
• Let digital marketing do its things
Automation is great. But remember that things change fast in the digital world. Monitoring your campaign is vital to optimizing your ad budget fully. Periodically changing your Ad design, and writing can also help campaign performance.
Last but not least, Be patient
Digital marketing is a very powerful tool for businesses to tangible their revenue. However, the expectations & reality in Digital Marketing are very different. It needs time and a lot of work along the way to accomplish your goals. The only currency in digital marketing is TIME. If you need help, we are here for you. Let us know your goals for your business.