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Branding Social Media Marketing Strategy UI/UX

Poda

  • Skills

    Product Design, Sketch, Photoshop, Illustration, Sketch Pro, Soildworks, Keyshot, UI/UX, Social Media Marketing

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Intro.

Poda is a project that helps people who are struggling with Gout gain back control of their daily life.

“The right amount of inaction – right when you need it “

consciousness

“At the speed of every day,

giving you the power to manage your systems with effortless control”

convenience

“Empowering”

self-control

Project
Brief.

Poda is a project that helps people who are struggling with Gout gain back control of their daily life.

Stage one - Product Design

•    Market research – Information about the patient geography and population, how the existing product performs in the market place, and what are their weaknesses.

•    Identify the project – product identification base on the market demand.

•    Conceptualize the product – a different variety of designs to fulfill the purpose of the product.

•    Prototyping – how the product actually feels in hand.

Stage Two - Marketing Design

The transition from product design to Marketing design is where the project shifts its focus.

It is important to show consumers what the product is and how they can benefit from it.

Digital Marketing & Social Media Marketing

•    The focus will shift to the product; how the Poda assists users from its design.

•    Different, but consistent campaign strategies for social media channels.

•    It includes the content that are educational tips of the product/app, showcase from users, and testimonials for feedback.

More importantly, it is to show the consumer how the product will blend into their lives and help them to realize they needed the product.