SEO, SEO, SEO…
The importance of SEO is like the gas for your car. Before we’re getting in more in-depth, what is Search Engine Optimization (SEO)? How does it work? And most importantly, what does SEO mean to a business?
First of all, you don’t have to be an experienced SEO expert to make positive changes in your business. However, it does require a certain level of technical knowledge and experience to improve your brand.
Here, we will discuss what SEO is? How does it work? And what does it mean to a business?
What is Search Engine Optimization (SEO)?
SEO is the process of optimizing your website to get free, unpaid, organic, editorial, or natural traffic from the search engines’ result page. The process involves making specific changes to your website’s design and content to make the site more attractive to the audience and search engines. The more traffic you have, the more attractive your website will be considered.
What comes with high SEO score? Businesses use SEO to make sure that their site ranks high in the search engines for relevant keywords and phrases. The goal of SEO is to establish a strong digital foundation, which is a well-designed website with clean, modern, and enjoyable user experience that you can deliver to your audience and easy to be found on search engines. Here are things a business needs to consider in the SEO process:
- Quality of the traffic
- On-page elements and content
- Quantity of traffic.
- Quality backlink profiles
SEO is a long and “painful” process; it’s impossible to see the return overnight. It takes patience, effort, and commitment from a brand to get better performance.
Why SEO is Important
Above is February 2018 data, there is no doubt Search Engine Traffic Referrers are dominating the overall traffic, according to Jumpshot. In a bigger picture, there are 2 billion people online. And over 90% of users are active start on the search engine.
SEO is one of the most cost-effective methods for a business to consider in their digital marketing plan. Digital marketing investment for every business is about Return on investment (ROI), with SEO, the ROI is quite high compared to other digital marketing methods.
SEO Influences Purchasing Decisions
SEO is a great weapon for businesses to be found on search engines. That means businesses have more chances to show up early in consumers buying cycle and building trust with their customers from the beginning. This is the easiest way to shorten the sales cycle by educating and communicating with your audience to build a relationship.
SEO is Evolving
Several years ago, simple practices and keywords strategy can have a significant impact on the business’s website ranking. It was quite easy for marketers to come up with new strategies with high ROI. Now, search engines’ algorithms are much more sophisticated, and it’s consistently growing. This requires a lot more skillsets for marketers to come up with effective SEO strategies. Here are a few things that marketers need to evolve along with algorithms:
- Ability to create & strategize quality content on the website.
- Ability to create an experience for users through “quality content.”
- Ability to communicate with the audience in a human way.
In the end, SEO is not a one time things. Consistency plays a big part in the entire SEO strategy. Meanwhile, an excellent digital marketing strategy has other essential elements to complement with SEO to achieve its goals. Contact us to learn how we can help you to build your digital marketing strategy.