1. Discovery
Requirements gathering: user personas, key use cases, current pain points, business goals, industry best practices.

2. UI/UX audit
Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, competitive analysis.

3. Wireframes/Layout
Information architecture, UX map, low-fidelity wireframes, draft clickable prototype.

4. Visual concept and style application
Visual direction, mood boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.

5. Motion and iconography
Motion studies of the interface behavior, iconography, and illustrations.

6. Assets and guides
A consistent library of UI elements (UI Kit based on atomic design system principles), recommendations for the development team, iconography, illustrative guidelines, and other brand identity element when needed.

It depends on the project, but an average engagement with our UI/UX design studio takes three months or longer. Therefore, our clients get the best results when we have our team dedicated to their projects for extended periods.

We also act as a web design studio, app development company, web app development studio, digital marketing, and design systems firm to provide a holistic service to our clients. We also provide startup branding agency services.